Selling your own home will help you generate a higher return on your property because you don’t have to pay the real estate agent’s commission.
And it is not as difficult as you may think!
With a bit of planning and organization, you may sell your home faster than any real estate agent.
Write Down Your Home’s Selling Points
Conduct an overall assessment of your home and write down the features that would make visitors interested in buying it.
Among the important things to consider:
- Swimming pool
- Number of rooms
- Number of toilet and baths
- Size of garden
- Capacity of garage
The idea is to pinpoint features and amenities that would make your house an attractive option compared to others in the neighbourhood.
Create Marketing Copy
Using the assessment you made on your house, try to create compelling marketing copy. This is not a particularly difficult task.
But if you are not confident of your copywriting skills, hire a Virtual Assistant.
Virtual assistants are highly skilled and proficient in creating marketing copy. They know the best keywords to use so your marketing copy can easily be found online.
Take Photos of Your Home
Good quality, high- resolution images are a great way to attract more interest in your home.
Hiring a professional photographer is always a good idea but they could be expensive.
If you have a friend who dabbles in photography in his spare time, ask him to take the photos as a way of getting more practice and experience.
Research Online for Comparative Pricing
Pricing is often the deal breaker in many negotiations. While buyers are open to adjusting their bids, your selling price must not be unrealistic.
You can check out a number of home value sites online to get an idea how much property in your area has been selling the last 6 months.
You can also ask a property appraiser to give you an estimate on your home based on current market values.
Sign Up in an FSBO Site
One of the most effective ways to get your house moving in the market is by listing it in a For Sale By Owner or FSBO site.
Thousands of people visit these FSBO sites to look for the best homes at the most affordable prices. You will definitely get a good number of visits in your FSBO page.
If you opt for the free membership, you will have to update the images and text content yourself. Or you could simply designate this task to your real estate Virtual Assistant.
Utilize Social Media
Find out if your neighbourhood has a community page in Facebook or other social media. Ask the administrator of the page if you could join the community.
It is possible that one of the members would know someone interested in buying a home in the neighbourhood.
Remember to link your social media page to your FSBO account.
Schedule Open House Visits
Open House visits can draw in a large number of interested buyers. Do the following before opening up your home for inspection:
- Conduct general cleaning
- Remove all personal items
- Open up spaces
- Have marketing materials printed out
- Have the contract of sale ready
Be ready to negotiate at any time during the Open House. You should already have a price range in mind.
Create a Short List of Prospects
If your efforts have allowed you to generate a considerable number of bids, review all of them carefully and identify 3 of the best prospects.
Schedule a day in the week to meet with each prospective buyer individually.
When it comes to selecting the best bid, it’s not just the price that should be considered but also the terms and mode of payment.
It’s very important to keep in mind that it is best to sell your home within 4 months. Otherwise the perceived value may drop.
This is another advantage of selling your own home. You can devote 100% full attention while a real estate agent with all of his or her clients cannot do.